Update I think it's worth calling out something that he says in the last few minutes. He mentions how in most games, there's a "sandbox" mode that acts as a tutorial for the rest of the goal-oriented game. But in Spore, the envision the goal-oriented game as a tutorial for the more advanced sandboxing mode where you create and share creatures and worlds with other users. That's right on as far as I'm concerned, and it matches something I've noticed from World or Warcraft and other MMOs. There's a point when quests aren't enough to make the game interesting. Unless you're creating and sharing a compelling social reality, the game becomes irrellevant, no matter how good the gameplay.